Get more than just "a presence" on the Internet
Get more than just "a presence" on the InternetBy The water purification salesman had been talking to us for what seemed like hours. During a lull in his monologue, I asked if he had a website."Yes. In fact, we are the only independent distributors of this product who does," he proudly beamed."So you get a lot of leads from the website, then?" I asked."No, actually I don't think we've gotten a single lead from it," he replied."Then why do you have a website?" I wanted to know."To have a presence on the Internet."A few days later, our home inspector was giving us an update on the state of our house. We had bought it a few years earlier in winter, when snow was on the ground and on the roof, and we thought an update would be a worthwhile investment."Do you have a website?" I asked."Yes, I do. But, I don't think a single customer found me that way.""Then why do you have a website?" I asked."To have a presence on the Internet."A lot of entrepreneurs and small businesses are sold on paying for a website because it is important to have a presence on the Internet.
For many businesses, that is true. But what does "a presence" mean?Would you open up a store in the corner office of the fifth floor of an office building, or would you open it up in the mall? Would you leave the windows bare, or would you fill the windows with merchandise and open the door to make your store inviting? Would you ignore customers when they enter the store, or would you carefully place merchandise and staff to maximize the revenue from each visit?"A presence" is only valuable if the website serves a purpose, if it fulfills its goals. Just sitting there, somewhere in cyberspace, is not a sound business strategy. An experienced website marketing consultant can help you determine what goals, if any, are viable for your business website.Here are a few of the goals you might want for your website:Online pamphlet.If you connect with customers by telephone, this is an ideal way to instantly deliver a pamphlet to them. No mailing, no delays, they can even call up your information while you are on the phone with them.
This website has to look credible and be choc full of information.Credibility booster.If you are selling a big ticket item, particularly one that requires a good reputation, a website can help. This website should look upscale and focus on credibility-boosting content. It is ideal for speakers, consultants and other business-to-business service providers.Lead generator.One excellent use for a website in many non-retail businesses is as lead generator. The idea is to funnel traffic (website users) into the site and lead them to take action. Such action might be to call you, to request a brochure, to request a free sample, etc.
The main requirement for this is the maximum amount of targeted traffic possible, of people interested in what you have to offer.By way of example, my marketing website at http://www.seo-writer.net serves these first three goals: online pamphlet, credibility booster and lead generator.Email Address Gatherer.This is really a form of lead generation, but it is unique in that you are not trying to sell through the website, but through an email newsletter (also called an ezine). The website is there primarily to pique interest, and the newsletter is there to build affinity and trust in order to make the sale. You need to have a newsletter set up, and you need targeted traffic.By way of example, my personal growth website at http://www.thehappyguy.com serves this goal, attracting subscribers to my Daily Dose of Happiness.Sell.Of course, if you sell hard goods, electronic goods or even many services, you can make the sales right online. You need some form of payment gateway and/or shopping cart, and your website needs to be able to make the sale from start to finish, which is not always easy. Of course, you also need customers in the form of targeted traffic.By way of example, my liquid vitamins website at http://www.vitamin-supplements-store.net serves this goal.What you want your website to achieve should dictate the look, the structure, the content, the writing style and whether or not the site is optimized for the search engines.
Before investing any more money of time in your website, invest the time required to determine the goals you want your website to achieve.Or you could be like that water salesman or my home inspector, satisfied with having "a presence". Of course, many people go through life having "a presence" on Planet Earth, but most entrepreneurs I have met are go-getters. If "a presence" is not good enough in the real world, why settle for it in the online world?A website should be an investment, not a cost. If your website is not working for you, or if you feel your business should have a website, determine realistic and useful goals, then set your website up to achieve them. Maybe you don't need a website at all.
Or maybe your website could double your profits. Either way, don't let it sit there gathering dust somewhere in cyberspace..
David Leonhardt is an SEO consultanthttp://www.seo-writer.net/freelance/seo-consultant.htmland a website marketing consultant:http://www.seo-writer.net/freelance/marketing-consultant.htmlPick up a copy of his SEO e-book:http://www.seo-writer.net/books/seo-book.htmlThe APSA Process In Nitrogen Generataors
Some of the new-generation nitrogen generators use the APSA process to generate nitrogen. This APSA process relies on the fractionated distillation of air at very low (cryogenic) temperatures, and in only one column. In other words, APSA nitrogen generators are nitrogen generators that use cryogenic distillation of air to generate nitrogen.
After the air is being compressed, it is purified in the nitrogen generator, so that the cryogenic operation runs smoothly. The air is being compressed at around 9 bars with a centrifugal or a screw compressor and afterwards cooled down with the help of a cooling unit.
The air that runs through the nitrogen generator must then be purified, so it passes through several filters and cooled down some more.
Afterwards the criogenic process must intervene, so the air enters a special area of the nitrogen generator, the cooling area, and then the oxygen in the air is separated from the nitrogen. At the bottom...
Home generator > The APSA Process In Nitrogen Generataors
1% Mortgage Loans? What's The Catch?
While there are several different types of 1% mortgage loans, there are really only two major keys to winning with a 1% mortgage loan.
The first key is to make sure the loan is set up correctly from the beginning.
And the second is to make sure you are using the loan correctly to gain the most benefit.
First, let's talk about how the loan works.
Then we'll get into how to set the loan up correctly so you can reap the financial rewards these mortgage loans have to offer.
To start with, 1% mortgage loans have payment options.
Each month when you get your mortgage statement you will have the option to make a 30 year fixed payment, a 15 year fixed payment, an interest only payment and a minimum payment at 1%.
Although you are given several payment options, you should only select the 1% minimum payment.
Why?
Because if you wanted to make a 30 year fixed, 15...
Home generator > 1% Mortgage Loans? What's The Catch?
Transfer of Power How to Safely Restore Power to Your Home
Hurricane Charley is quickly teaching homeowners a valuable lesson about taking electricity for granted.
The Category Four hurricane knocked out power to nearly a million homes in Florida, and many residents are still living without power.
Homeowners are now using portable generators in record numbers to safely restore power to their homes.
"Getting a generator is one thing," says Jon Hoch, founder of Electric Generators Direct.com (http://www.electricgeneratorsdirect.com). "Getting the electricity into the house is another."According to Hoch, extension cords are fine for small generators because you can only plug in one or two appliances.
The most common way to use a portable electric generator is to place it outdoors, then run extension cords through an open window or door to the chosen appliances.
Extension cords have several drawbacks. First, most extension cords can...
Home generator > Transfer of Power How to Safely Restore Power to Your Home
Oxygen generators safety
Since a major airplane crash took place, with over one hundred victims, people have been questioning the safety of the emergency oxygen generators aboard. These oxygen generators are placed in airplanes because in case there's a pressure drop the passengers must breathe through special masks connected to the oxygen generator.
After the crash happened, some blamed the oxygen generators as a possible cause of the explosion and of the fire, but experts sustain that oxygen generators and canisters that are aboard the airplanes are harmless if they are handled correctly, and that it is very unlikely that oxygen generators caused the explosion, but not impossible.
It is known that once a fire is started, it need oxygen to continue burning, so the only real harm that oxygen generators can do is to fuel an already started, burning fire.
Anyway, the Federal Aviation Administration keeps a close watch on any plane that is transporting oxygen...
Home generator > Oxygen generators safety
Fall/Winter Fashion for Teens - 2004-2005
Anything burgandy, which I love seems to be one of the fall colours. Also love dark brown. There is lots of brown in many shades, but still reds, blacks, greys, greens. Much better color selection this fall than last year when where there was almost only black, red and olive greens.The fashion mood is mix-and-match with girly looks such as ruffles, embroidery, fringe, sparkles, creative colors, playful patterns. This is a departure from the hard-core sex appeal from seasons past.Satin is not just...
skirt Fall/Winter Fashion for Teens - 2004-2005 Get more than just "a presence" on the Internet Home generator
Home generator > Fall/Winter Fashion for Teens - 2004-2005
Soapourri Announces the Launch of ?Body Benefits for Charity?
West Des Moines, IA November 22, 2004 -Traditional home parties provide a fun time to shop with friends with free products going to the hostess. When you do a Body Benefit for Charity, up to 17% of the total sales will go to your favorite charity instead. And, you can do the shopping from the privacy of your own home! Says Cindy Jones Helgason, the owner of Soapourri, "Many people have charities that are near and dear to their heart. A Body Benefit for Charity is not only a fantastic way...
Soapourri Announces the Launch of ?Body Benefits for Charity? gifts
Home generator > Soapourri Announces the Launch of ?Body Benefits for Charity?
?Chic, Discreet and Totally Decadent!? Guest Claims of Maison Margaux?s Recently Renovated Paris Accommodation
(Paris, France-February 17, 2003)-The first guests since the recent renovation of Maison Margaux (http://www.maisonmargaux.com), a fully serviced luxury apartment in Paris' Left Bank, are singing its praises. "I wanted to stay forever," insisted Susan Bacot, "after all, playing Queen for a week is pretty addictive." Catering to a global market of vacation and business travelers, Maison Margaux combines the appeal of the best luxury, full-service...
cheap hotels Get more than just "a presence" on the Internet
Home generator > ?Chic, Discreet and Totally Decadent!? Guest Claims of Maison Margaux?s Recently Renovated Paris Accommodation
Fundraising Hit ? Oh These Candles Announces Their Soy Candles as the Perfect Fundraising Idea for Organizations, Schools, and Individuals
LANHAM, MD (ContentDesk) July 19, 2004 -? Scented candles are one of the most popular gift items people buy for themselves and for others on special occasions. Almost everyone enjoys the glow of candlelight and the smell of the fragrance burning in their home. Candles are a consumable product and a fundraiser that you can do often as your financial need arises. Oh These Candles are made with soy wax, which burns for a longer period of time, and is environmentally friendly. That is why selling...
Fundraising Hit ? Oh These Candles Announces Their Soy Candles as the Perfect Fundraising Idea for Organizations, Schools, and Individuals checks
Home generator > Fundraising Hit ? Oh These Candles Announces Their Soy Candles as the Perfect Fundraising Idea for Organizations, Schools, and Individuals